Itz Cash Card Ltd. partners with Bookmyshow.com to facilitate payment of online bookings

Itz Cash Card Ltd India’s pioneers in “Multi Service Prepaid Card” has partnered with Bookmyshow.com, India’s leading entertainment ticketing website to facilitate payment of online entertainment bookings on www.bookmyshow.com through ItzCash.

Bookmyshow.com is the only destination for movie and non-movie options like events, plays and sports. Consumers can also book tickets through their nearest ICW’s (ItzCash World outlets). The ItzCash tie-up will allow customers to pay for their bookings across the various entertainment options available on Bookmyshow.com using ItzCash’s noQ24x7 Cards.

Mr. Naveen Surya, Managing Director, Itz Cash Card Ltd said, “This partnership gives our 8 million noQ24x7 card users a safer access to a wide range of entertainment options and also extends our footprint across the digital space and the entertainment sector. We are confident that the safety and security that ItzCash provides while transacting online will help increase the bookings done via Bookmyshow.com.”

Mr. Ashish Hemrajani, Founder & CEO-Bigtree Entertainment said, “ItzCash is a natural choice for us to partner with, because it focuses on carding the cash community. Our endeavor always is to keep the customer at the core and with ItzCash we continue to pursue that goal. As a new payment type ItzCash gives Bookmyshow.com users another way to pay which is convenient and secure.”

About Itz Cash Card Ltd:
Itz Cash Card Ltd. is the pioneer of the prepaid cash card industry in India and was the first to initiate the concept of prepaid payment solution to the Indian consumer. ItzCash operates across three business verticals viz., corporate, consumer & franchisee. Itz Cash Card recorded a turnover of over Rs. 3000 crores in the financial year 2010-11. ItzCash is first non-bank company which was issued the Certificate of Authorization by the Reserve Bank of India (RBI) under the Payment and Settlement Systems Act, 2007.

Itz Cash card Ltd. has a strong franchisee network of 50,000 ‘ItzCash World Outlets’ (ICWs) and 275,000 ‘ItzCash Points’ (ICPs) spread across India. Customers can either visit an ICW to avail services of various payments and bookings or purchase a noQ24x7 multipurpose prepaid cash card from the ICP to transact with over 10,000 service providers who have partnered with Itz Cash Card Ltd. The service providers includes merchant from the Telecom, Entertainment, DTH, Travel and Tourism industries as well as Utility Services and Municipal Corporations. Currently there are over 8 million active users of the noQ24x7 Prepaid Cash Card.

ItzCash offers a portfolio of customized e-commerce and m-commerce solutions and has expertise in cash management processes, has a strong card distribution and reload network, a multi-feature payment gateway and strong technical service capabilities. ItzCash has established itself as the face of the prepaid industry and has been recognized by various national and international bodies. Visit www.itzcash.com for additional details.

About Bookmyshow.com
Bigtree Entertainment’s Bookmyshow.com is the gateway to the fastest and most secure hassle free booking experience. With 90% market share in e-ticketing, Bookmyshow.com is the market leader in providing ticketing solution for entertainment universe encompassing movies and non-movies options like concerts, plays, stand up acts, live performances and major sporting events. The first of its kind and the most successful online entertainment ticketing solution provider in India, Bookmyshow.com also has offices in New Zealand and Malaysia.

It aims to present their clientele most secured, end to end ticketing solution. The cutting edge technology makes the transaction more user friendly and can be quickly executed via web, mobile applications, WAP or the call center (39895050), giving them multi-platform option and a hassle free booking experience.

Bookmyshow.com also has social media presence on Facebook and Twitter and regularly interacts with customers to announce latest activities, giving away freebies, free screenings, etc. It has also launched “Ticket Buddy”, the Prebook Application on Facebook allowing users to book tickets for highly awaited films, much before they open in cinemas.

For further details, please contact:
Sampark PR:
Vinoth – 9884240340
Krishna – 9841278904

Itz Cash Card:
Amay Kudyadi | +919833138808 | amayk@intrexindia.net
Shraddha Shiriskar | +919820111306| shraddhas@intrexindia.net